Magpie 33 Diego Luca Paolo di Parma

1916

a small perfume factory

Parma

Italy

three Italian businessmen

Diego

Luca

Paolo.

The original scent

hand-distilled in

cylindrical bottles

for perfumed handkerchiefs

of stylish and elegant Italian men

in rounded boxes

Colonia.

Then

came

Audrey,

Cary,

Ava

to the rescue

Colonia Intensa

a unisex celebrity scent

for high society devotees

in

bright yellow packaging.

AND

Leather goods,

aromatherapy,

linens,

candles,

terrycloth bathrobes in

luxury hotels on

cruise ship liners in

cylindrical bottles and

rounded boxes

not to forget

Blu Mediterraneo

in bright yellow packaging.

Refined alchemy.

(thanks to Wikipedia)

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